为什么ADTECH市场需要改变?

柯克·麦当劳的未来证明

Xandr的CMO说,数字广告的世界已经走了很长一段路,但是有工作要做。

广告和分析公司Xandr的CMO Kirk McDonald与坎塔的Jane Ostler in Cannes about his views on the digital landscape – how digital advertising is analogous to the food supply chain, why Xandr’s mission is to ‘make advertising matter,’ and how a great user experience can go hand in hand with effectiveness for marketers and efficiency for publishers. Kirk believes we can use technology in smart ways to deliver highly personalised ads, but he argues that the whole industry should endeavour to make things simpler, reduce the jargon, and acknowledge that data isn’t everything.

阅读Xandr和Kantar的最新相关报告。

听iTunes

在Spotify上听

最受欢迎