What is the future of automotive?

Future Proof with Mat Heinl

Mat Heinl, CEO of Moving Brands, explains how transport, automotive and mobility is changing – and what brands can do.

There is a lot of disruption in the world of ‘mobility’ – but what does that actually mean? What does it take to launch a ‘mobility’ product? How will marketing teams encourage consumers to adopt new platforms and travel methods, including autonomous vehicles? And what do these innovations mean for traditional car and transport brands, other types of businesses, and society at large?

Mat Heinl, CEO of Moving Brands, talks cars, sandwiches, horses and ice cream vans with Saïd Business School'sAndrew StephenandKantar's Jane Bloomfield.

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